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Saigewear Plus Size Clothing: Don’t Sweat the Curves, 8/01/2007
Clothing in the plus size market tends to hide rather than accentuate its voluptuous clientele. Saigewear Fashion has taken a step in the plus size girl's direction, with clothing designed to showcase and induce the confidence a woman has within. Saige creator, Devon Ball, was inspired by the exclusivity and bias of the mainstream fashion industry. Devon, a former model, says she realized that the fashion needs of curvy women are constantly overlooked. Saigewear is a beacon in the dark for curvy girls that want to look and feel sexy. Devon says, "Saige is about an attitude. Feeling confident and sexy inspires women to live the life they've always imagined." Devon's line of active and leisure wear focuses on giving plus size women the option to feel comfortable in the clothes they wear.

Saigewear fills the void most plus size women find when they walk into a clothing store. Limited choices and sizes (that just keep getting smaller and smaller) can drive women to lose their sexy curves. For plus size women, exercising isn't always the most comfortable or fashionable experience. When shopping for a workout wardrobe, Devon found that the only thing available and comfortable for the plus size woman were men's sweats and baggy t-shirts. "There was no active wear for my size, much less anything flattering to make me feel confident or sexy while I was working out at the gym," says Devon.

Now, sweat and sexy aren't two words most would link together but Devon has introduced a new line of sleek and sexy sweat suits. The new two-piece sweat suits can be worn to the gym or just about anywhere. The pant and cropped, zip-up jacket are designed to accentuate the wearer's desire to be as sexy as she wants to be-without sacrificing comfort or breaking the bank. The suits are made of both terry cloth or plush velour and come in a variety of colors including: pink, blue, tan, black and grey. These suits, for sizes medium through 4X, are sure to have women with curves turning heads everywhere they go. To complement these sassy sweat suits, Saigewear also has a number of comfy, cotton tanks, tees and long sleeve shirts that hug in all the right places.

Devon's passion is to break down the stereotype of the frumpy plus sized woman. The media pushes the image of the average woman, as a size 5 when in reality the average dress size is a 14. Devon believes Saige's active wear will help women overcome the stereotypes against them and induce a positive state of mind. She feels that women should look and feel their best in whatever they wear and should be given more than something to just put on. "If a woman feels good in the clothes she wears, she would be motivated to stay active. She would want to be her best. She would be willing to celebrate who she is," says Devon.

This designer is helping women of size embrace who they are and to not sweat their curves. For further information on Saigewear fashion and products visit www.saigewear.com


 
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Venus Diva Magazine and Curvy Community is a reader inspired plus size magazine featuring everything curvy girls need to live a well-rounded life! Published online monthly our curvy industry Editors bring you: Stories by, for and about women with curves; Plus size clothing and style advice; Plus size modeling know-how and inspiration; Plus size dating and relationship advice; Beauty tips and trends; Healthy lifestyle options; A special section for curvy teens and tweens; Home, family, money, media, travel and much more!

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