Clothing in the plus size market tends to hide rather than accentuate
its voluptuous clientele. Saigewear Fashion has taken a step in the
plus size girl's direction, with clothing designed to showcase and
induce the confidence a woman has within. Saige creator, Devon Ball,
was inspired by the exclusivity and bias of the mainstream fashion
industry. Devon, a former model, says she realized that the fashion
needs of curvy women are constantly overlooked. Saigewear is a beacon
in the dark for curvy girls that want to look and feel sexy. Devon
says, "Saige is about an attitude. Feeling confident and sexy inspires
women to live the life they've always imagined." Devon's line of active
and leisure wear focuses on giving plus size women the option to feel
comfortable in the clothes they wear.
Saigewear fills the void most plus size women find when they walk into
a clothing store. Limited choices and sizes (that just keep getting
smaller and smaller) can drive women to lose their sexy curves. For
plus size women, exercising isn't always the most comfortable or
fashionable experience. When shopping for a workout wardrobe, Devon
found that the only thing available and comfortable for the plus size
woman were men's sweats and baggy t-shirts. "There was no active wear
for my size, much less anything flattering to make me feel confident or
sexy while I was working out at the gym," says Devon.
Now, sweat and sexy aren't two words most would link together but Devon
has introduced a new line of sleek and sexy sweat suits. The new
two-piece sweat suits can be worn to the gym or just about anywhere.
The pant and cropped, zip-up jacket are designed to accentuate the
wearer's desire to be as sexy as she wants to be-without sacrificing
comfort or breaking the bank. The suits are made of both terry cloth or
plush velour and come in a variety of colors including: pink, blue,
tan, black and grey. These suits, for sizes medium through 4X, are sure
to have women with curves turning heads everywhere they go. To
complement these sassy sweat suits, Saigewear also has a number of
comfy, cotton tanks, tees and long sleeve shirts that hug in all the
right places.
Devon's passion is to break down the stereotype of the frumpy plus
sized woman. The media pushes the image of the average woman, as a size
5 when in reality the average dress size is a 14. Devon believes
Saige's active wear will help women overcome the stereotypes against
them and induce a positive state of mind. She feels that women should
look and feel their best in whatever they wear and should be given more
than something to just put on. "If a woman feels good in the clothes
she wears, she would be motivated to stay active. She would want to be
her best. She would be willing to celebrate who she is," says Devon.
This designer is helping women of size embrace who they are and to not
sweat their curves. For further information on Saigewear fashion and
products visit
www.saigewear.com